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"Tell the chef, the beer is on me."
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I convinced 6 middle aged women that professed to hate action movies to go see Mad Max: Fury Road. You know how I did it? I said “The main character is a woman and she’s not sexualized at all.” And that was it. I had a whole speech prepared and I said one sentence before they all agreed to go see it. And they LOVED it. One woman saw it twice so she could bring her teenaged daughter.
All these years, all this industry moaning about how women don’t like action movies, and all it fucking took to change their minds was “The main character is a woman and she’s not sexualized.”